Living in a city that thrives on being “different everyday”, one gradually adapts to the pace of development. But a select few go the extra mile, see gaps in the market around them and match them with tailored solutions-in the literal sense for some
Meet some of Wuhan’s clothing designers, the ones building clothing brands while studying in Wuhan
Like many other clothing brands worldwide, there’s a story behind the products. One day, a Guinea Bissau student in Wuhan had an epiphany. This moment was the result of years of seeing one-sided news headlines portraying a continent in a negative light, coupled with a burning desire to empower others with the confidence to rise above daily struggles and better oneself. Guig’s is for the underdogs ready to fight back. Following the Guig’s Summer collection, Wuhan can look forward to Winter additions in the months ahead
The English translation of the Mali brand “La Rue” is “The Street”. LaRue was inspired by the ordinary man and woman making moves in the world, hustling their way towards a brighter tomorrow. The LaRue team prefers to call them “outsiders”: the people that refuse to remain idle indoors. The #LaRue brand is mainly found on items of clothing and offers a range of clothing for all seasons.
From a laid-back conversation with friends to regular features on people’s WeChat moments, PBA has grown from strength to strength since its birth in 2015. This Zambian brand draws inspiration from global fashion icons such as Kimora Lee, Alexander Wang and David Tlale, while constantly reinventing itself based on consumer feedback and advice from mentors. PBA designs clothing for both men and women, making both casual and items more appropriate for formal environments
The mainstream phrase “started from the bottom now we’re here” rings ever so true for Lagano. Coming from Ivory Coast to Wuhan and adapting to a new, constantly changing environment was a struggle for team Lagano, but they lived by their motto: slowly slowly/step by step. Starting off with music, they eventually settled on venturing into the clothing industry. The Lagano logo can be found on items of clothing, satchels, cell phone accessories, coffee mugs and anywhere else you’d like a daily reminder that step by step you will reach your goals
Born in 2015, this brand from Congo-Brazzaville is tailored for the men and women of the world who, like the word “fugitive” suggests, refuse to be held back. Fugitif is for a generation that knows what it wants in life and is prepared to go out and get things done
The Fugitif brand can mostly be found on clothing items such as sweaters, t-shirts and hats